SEO & Online Marketing

Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results.

Other forms of search engine marketing (SEM) target paid listings. Having a variety in your marketing strategy will help to increase your outreach to customers. It will also make you more visible to potential customers.

In general, the earlier (or higher on the page) and more frequently a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.

When you combine an SEO strategy with web development, there are several components that need to be addressed in order for it to be successful. We are here to guide you and will work to meet your business goals while making certain that your marketing campaign is running smoothly.

The best place to hide a dead body is page 2 of Google search results.

Author's imageAnonymous

The Importance of SEO

Once a business’ website is designed, implementing a SEO strategy is critical to its long-term success. The design of your website affects how long people stay on your website, what pages they visit and the actions they take. Your SEO plan will affect the amount of website traffic and whether you are attracting your ideal customer. You need both to succeed.

Millions of people search the web daily to find information, buy products and connect with people. If your website isn’t turning up in their search results, you are missing an opportunity to attract more clients and increase revenue. This is where SEO matters to your business. A well designed website with no defined SEO strategy is like a billboard advertisement on a deserted highway – it has little impact because no one sees it. A SEO strategy combined with a compelling website will increase visitors to your website, leading to improved brand awareness and overall interest in your business.

SEO Analysis & Recommendations

Whether you have a new website or an existing website the first step towards building an effective SEO strategy is through analysis. UPRO Design will provide a thorough analysis of your current website condition, traffic ranking, keyword effectiveness and the competition. This information combined with your overall company mission and target market will provide us with the information we need to build a successful SEO program customized to meet your business objectives.

Developing a SEO strategy isn’t an easy undertaking. A well-optimized website requires a team of professionals–web designer, web developer, content strategist, copywriter, and SEO expert—in order to reach its full potential. UPRO Design employs experts in all these areas, getting you results faster.

SEO Services – Building the Foundation

After conducting a SEO analysis and defining a strategy, it is time to optimize your keywords and website components.

The keywords you target are critical to the success or failure of your SEO strategy. As a small business you don’t want to waste time and energy on keywords that aren’t bringing you leads. UPRO Design will provide you with recommendations for keyword phrases that will attract your ideal customer, maximize traffic and will be less competitive. UPRO Design will then integrate the keyword phrases into existing content, build new landing pages, and add keyword phrases to the back-end of the website.

After optimizing the keywords for the website, the next step is evaluating and improving components of your website to increase your search engine ranking. The following are just a few items that will be made more search engine friendly: title tags, meta data, sitemaps, alt text, conversion elements, header tags, social media bookmarks, etc. These updates will help optimize your website and improve your search engine ranking.

If it isn’t on Google, it doesn’t exist.

Author's imageJimmy WalesPresident of Wikia, Inc.

Traffic Growth and Link Building

Now that your website is optimized and your business is targeting your ideal customer profile, the next step is to increase inbound links to your website. Search engines like Google, Yahoo! and Bing value how your site links to other websites. UPRO Design will perform a link building strategy to improve your website traffic. The following are a few strategies we will employ to improve your SEO: inbound and outbound linking, internal linking, directory submissions, link requests, local listings, sitemap submissions and other traffic building activities.

SEO Services Support & Reporting

SEO is an evolving and dynamic marketing technique. To keep your website well positioned through the changes, UPRO Design will provide monthly SEO analysis and reports. It takes time to see results from your SEO initiatives, but overall it is the best long-term marketing investment you can make for your business

Drive traffic to your website by achieving page 1 rankings in search engines for valuable keywords.

Pay Per Click Marketing (PPC)

It is a strategy that pays. Paid search is the most immediate, controllable, and highest impact digital marketing tactic we employ. We specialize in the research, planning, implementation and on-going maintenance of paid search campaigns; we utilize comprehensive keyword strategies, innovative bidding tactics, and expert copywriters, supported by industry-leading reporting and optimization tools to separate ourselves from our competitors.

Increase relevant traffic to your website through paid search engine advertising

    • Take advantage of existing demand for your products & services
    • Pay only for relevant traffic: limit by geography, days of the week, time-of-day, keywords, etc.
    • With well written ad copy, reduce your number of dead leads.

Our pay-per click marketing strategies are designed for our clients to experience an increase in qualified traffic while also seeing higher conversions and conversion rates.

  • SEO & PPC Workflow

    • Keyword Discovery
    • SEO Flowchart
    • SEO Sitemap
    • Keyword Analysis
    • CPC Optimization
    • Set the Adwords
    • Set the Adsense
    • SEO Recommendations
    • SEO Check
    • Deployment
    • Monitoring

Other Elements

Creative Brand Design

All strong foundations of business must be communicated to your audience, with today’s tech-savvy consumers, a formidable core of products and services is no longer enough; one’s audience also expects aesthetics, recognition and corporate confidence. At UPRO Design we show you just how to direct your clients to all the benefits that you generate for them. Your services and expertise will be demonstrated to their eyes through the brand that we create for you.

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Strategy & Consulting

When a customer chooses a company they are not choosing a website; they expect a reliable company to work for them behind the website. So it is important to find the right company that will keep that promise and work beyond a flashy site.

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Web Design

Your professionalism, aesthetics and market knowledge can and should be displayed through one of your most important information centers – your web site. In collaboration with your vision and your requirements, UPRO Design will assess your organization’s approach as well as direction, and tailor fit your website design so as to be at the forefront of technology aesthetics in your field with a focus on what sets you apart from your competitors.

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Email Marketing

All too often, email marketers blast messages to their subscribers, yielding little more than minimal results for your company and an annoyed subscriber base. However, by treating it as an engaging dialogue between yourself and your recipients, you can utilize email to accomplish your objectives and increase your ROI. Below is our methodology to ensure that you are getting optimal results from your email marketing campaign.

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When it comes to e-commerce, it is important to have a unique design; but you also need to have an easy interface that customers can use efficiently. Simplicity is key, but the design should also be appealing so as to keep customers there, doing business with you and brings them back time and again.

Our designs are focused on providing the user with clear messaging and strong calls-to-action to push them to take action. User interfaces are intuitively designed, pages load quickly, and checkout is a breeze.

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Web Application

When it comes to gaining business, convenience is the best way to attract more customers. That is why having easy-to-use applications makes for better business. No, the iPhone and Android are not the only place where applications are being developed. The web is still a solid resource for creating efficient and convenient applications.

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Mobile Application

There is no question that the Mobile Revolution is upon us. The number of users browsing the Web from a mobile device continues to rise; yet most mobile websites are still sub-par when it comes to making transactions. Do you have a Mobile version of your website? No? You probably should.

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Social Media Marketing

Perhaps you are tired of Facebook, Twitter, Google+ and now Foursquare (with many more around the corner), but the reality is that Social Media is a must-have for every business. It not only connects you with your customers, but it increases your branding image to make your name more memorable. Have fun with Social Media, but treat it a serious business component.

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Video Marketing

Online web video advertising and corporate online marketing with video production has quickly become the “must have” advertising, marketing and communications tool for businesses of all kinds. No other marketing medium connects with busy business people as effectively as corporate marketing video production. This online video production is unique in its ability to attract, captivate and engage customers, thus increasing lead conversions of casual browsers into paying customers.

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Graphic Design

Do you require a virtual ambassador? Are you looking for a new spin on your business logo or business cards? Look no further; with our combined years of experience, UPRO Design will place your logos, emblems and overall sophistication light years ahead of your competition. We know the impact and edge that quality graphics gives you in the eyes of your clients and we are professionals, here to set you on the road to garnering your abundance of consumers.

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Advertising is selectively telling your story in an impactful and memorable way utilizing words, imagery, timing, placement and movement. The Creative Momentum is in tune with your brand, ideas, strategy, message and product and can help you live in the minds of your target audience.

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