Web Design & Development

Effective web design & development

Effective web design and development is a critical component of any small business marketing strategy. A compelling website design and content strategy will help nurture a lead from a general inquiry to a specific opportunity to a current client. An effective website design will allow a visitor to navigate your site intuitively and quickly – finding information in the least number of clicks. The overall objective of web design is conversion – a visitor taking a desired action.

What a website means for your business

For a small business, your website is the centerpiece of your marketing efforts. A well-planned website will serve as an effective credibility piece, speak to your ideal customer and generate new leads.

When I took office, only high energy physicists had ever heard of what is called the Worldwide Web… Now even my cat has its own page.

Author's imageWilliam J. Clinton42nd President of USA, 1993-2001

Many times prospects will see your website before they ever meet you. Is your current website holding a visitor’s attention? Are they finding the information they need? Is your company demonstrating thought leadership in your industry? These are all critical questions because a website can often be a lead repellent rather than a lead generator.

Reaching your full potential

Developing an effective website isn’t an easy undertaking. A well-planned website requires a team of professionals–web designer, web developer, content strategist, copywriter, and SEO expert—in order to reach its full potential. UPRO Design employs experts in all these areas, generating beautiful work in concert.

Unlike freelance creative, UPRO Design keeps web design and web development separate. Would you hire the guy who built your house do the interior design? No way! It’s the same idea here. Our designers focus on the front end user interface, usability and overall look and feel. Our developers focus on the back end programming, cross-browser compatibility and quality assurance.

Website Usability

User Interface Design directly influences the usability of any website. Having an aesthetically pleasing site does not necessarily translate into a website that can be read, retained, and navigated efficiently. The design team focuses on building websites that streamline content and feature efficient navigation—the most content with the least amount of clicks—so your brand message gets across quicker and clearer.

Planning with success in mind

Our development team makes sure the website is lightweight, easily expandable and W3C compliant. Lightweight, so that search engines can easily crawl the site’s information and keywords. Our websites are easily expandable, so that you can integrate more functionality down the road with no issues. UPRO Design’s development team builds each website with the most recent standards set by the World Wide Web Consortium (W3C) to ensure that your website can last for years to come and grow with your business.

Responsive Web Design

Responsive-DesignWhether a prospective client is using a desktop, laptop, tablet or smartphone, it’s important that a firm’s website design responds to that specific device. As prospective clients browse on a variety of devices, having a website that utilizes responsive design will ensure that a website visitor fully understands your firm’s capabilities. In the past, mobile websites were typically “watered down” versions of a firm’s main website. With responsive design, a prospective client can still access your full website in a design and layout catered to the mobile browser.

Responsive design principles give your firm a nimble website ready to address not only desktop and laptop browsing, but tablet and smart phone browsing. Having a responsive website is a strong brand positioning statement. It shows that your firm is modern, innovative and creative. UPRO Design can help your firm create a website that will respond to the browsing tastes of your more tech sophisticated target market.

Web Development

Web development is the backend programming of a website. The programming code must be clean to ensure that search engines can easily crawl the site and index for targeted keywords. UPRO Design employs the most current website development standards to help with search engine optimization and overall site functionality.

Unlike other design agencies, UPRO Design does not outsource or offshore any website development activities. UPRO Design internal staff handles all web development services. The UPRO Design team is experienced and well versed on web development trends. The result is a website that works on all platforms (mobile, tablet, desktop) and browsers (Safari, Chrome, Internet Explorer, Firefox, etc.).

UPRO Design’s web development team typically integrates a WordPress content management system into a website. WordPress allows any non-technical person to update the website on their own without a web development company holding their hand. A custom manual is created to show a person how to update page text, add a photo, create a blog entry, etc.

UPRO Design’s web development team creates websites that a small business can easily manage on their own. Because the sites are developed according to the most current standards, the website will last for at least five years.


  • Web Design and Development Process

    • Definition of the Project
    • Information Architecture
    • Wire Frames
    • Visual Design
    • Development and Q&A

  • Web Design and Development Services

    • CMS – Content Management Systems like WordPress and Drupal
    • Creative & Custom Web Design
    • Interface Design
    • Responsive Web Design
    • Digital Newsletters
    • E-commerce Applications
    • Database Development
    • Slide Shows
    • Animation
    • Sound Production
    • Motion Graphics
    • Custom Enquiry Forms

Other Elements

Creative Brand Design

All strong foundations of business must be communicated to your audience, with today’s tech-savvy consumers, a formidable core of products and services is no longer enough; one’s audience also expects aesthetics, recognition and corporate confidence. At UPRO Design we show you just how to direct your clients to all the benefits that you generate for them. Your services and expertise will be demonstrated to their eyes through the brand that we create for you.

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Strategy & Consulting

When a customer chooses a company they are not choosing a website; they expect a reliable company to work for them behind the website. So it is important to find the right company that will keep that promise and work beyond a flashy site.

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Email Marketing

All too often, email marketers blast messages to their subscribers, yielding little more than minimal results for your company and an annoyed subscriber base. However, by treating it as an engaging dialogue between yourself and your recipients, you can utilize email to accomplish your objectives and increase your ROI. Below is our methodology to ensure that you are getting optimal results from your email marketing campaign.

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When it comes to e-commerce, it is important to have a unique design; but you also need to have an easy interface that customers can use efficiently. Simplicity is key, but the design should also be appealing so as to keep customers there, doing business with you and brings them back time and again.

Our designs are focused on providing the user with clear messaging and strong calls-to-action to push them to take action. User interfaces are intuitively designed, pages load quickly, and checkout is a breeze.

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Web Application

When it comes to gaining business, convenience is the best way to attract more customers. That is why having easy-to-use applications makes for better business. No, the iPhone and Android are not the only place where applications are being developed. The web is still a solid resource for creating efficient and convenient applications.

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Mobile Application

There is no question that the Mobile Revolution is upon us. The number of users browsing the Web from a mobile device continues to rise; yet most mobile websites are still sub-par when it comes to making transactions. Do you have a Mobile version of your website? No? You probably should.

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SEO & Online Marketing

You can have the best looking website on the web but if no one can find you on Google, you will never see an increase in business. This is why it is beneficial, and necessary, to create an online SEO (Search Engine Optimization) strategy from the very beginning. If you implement your marketing strategy early enough, you will see results much more quickly.

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Social Media Marketing

Perhaps you are tired of Facebook, Twitter, Google+ and now Foursquare (with many more around the corner), but the reality is that Social Media is a must-have for every business. It not only connects you with your customers, but it increases your branding image to make your name more memorable. Have fun with Social Media, but treat it a serious business component.

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Video Marketing

Online web video advertising and corporate online marketing with video production has quickly become the “must have” advertising, marketing and communications tool for businesses of all kinds. No other marketing medium connects with busy business people as effectively as corporate marketing video production. This online video production is unique in its ability to attract, captivate and engage customers, thus increasing lead conversions of casual browsers into paying customers.

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Graphic Design

Do you require a virtual ambassador? Are you looking for a new spin on your business logo or business cards? Look no further; with our combined years of experience, UPRO Design will place your logos, emblems and overall sophistication light years ahead of your competition. We know the impact and edge that quality graphics gives you in the eyes of your clients and we are professionals, here to set you on the road to garnering your abundance of consumers.

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Advertising is selectively telling your story in an impactful and memorable way utilizing words, imagery, timing, placement and movement. The Creative Momentum is in tune with your brand, ideas, strategy, message and product and can help you live in the minds of your target audience.

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